The hospitality industry is very competitive, and customer experience is your number one tool to stand out from the pack: from the quality of the food, to the ambience of your décor, the commitment to service of your people, your brand or reputation, and the way you make your customers feel.
One often overlooked but very impactful way of positioning your hospitality business as being professional and dedicated is the use of name badges for your staff. Name badges send a signal that you’re devoted to your staff, that they’re devoted to the your business, that everyone is dedicated to customer satisfaction, and intend to be around for a long time.
They are a perfect way for people unfamiliar with your business to identify staff members and clarify their role. The name badge offers a more personal and reassuring experience for customers when connecting with your staff by building rapport and making customers feel more at ease and calm. An instant connection is created.
Name badges aren’t just about identifying who you are to your customers, they also demonstrate your staff are proud to work here and are valued and permanent members of your business or organisation.
Our work in name badges
Here are some examples of our work in name badges, including engraved or digitally printed metal (in either a gold or nickel finish), printed and laser engraved plastic badges. You’ll see some familiar names in the hospitality sector, too! If you want to know more, explore the name badges section of our website, or get in touch so we can help you truly connect with your customers and differentiate your business.
At Sheridan’s Badges and Engraving, we’ve been making name badges for over a century, since family patriarch Charles Sheridan first set up a workshop behind his Florence Street residence in West Perth way back in 1913. We’ve made all manner of badges for businesses, clubs, associations, government, and even the Australian military in WW1. By the 1920s, we were already the largest badge maker in Western Australia – and we still put the same commitment and love into our work now as we’ve done for generations!
You’ll find our work on badges across Perth, Western Australia and nationwide, and even in the WA Museum collection. We’re proud to be a part of WA history and community.
Want to know more? Here at our workshop in Perth, we’re leading the way in high-quality engraving and badgemaking, and creating plenty of incredible things – check out our recent showcase blog on personalised keyrings and industrial signage, and our various products such as medallions, plaques and trophies available for sale. And keep an eye on our blog for more insight into our company, our work and our techniques.